Thursday, April 6, 2017

2017 Volvo Car Open - Tennis Channel Takeover

Andy Roddick, John McEnroe, Mark Philappoussis
and James Blake pose with a fan on Saturday

The professional ladies tennis tournament that is now referenced as the Volvo Car Open has called the Lowcountry home for 45 years. Due to unwavering support from both the tennis pros and tennis fans, this tournament stood the test of time as other events double faulted into history. Strong corporate support never hurt any sporting event, and the 2017 tournament is set to expand with the Tennis Channel bringing unprecedented national coverage April 3 – 9.

2016 VCO Winner Sloane Stephens on Tennis Channel
Then in 2016 Volvo took over as title sponsor, after announcing they will build an auto manufacturing facility in the Lowcountry. The 2016 event saw improvements after Volvo’s partnership, including daily test driving of Volvo cars for tennis patrons, and even awarding a brand new Volvo to American Sloan Stephens for winning their inaugural tourney. This bigger and bolder corporate presence paved the way for a new 8-year contract with the Tennis Channel, owned by Sinclair Broadcasting, to televise and live stream the Volvo Car Open for years to come.

Tennis fans can take a test drive with anything from this Volvo Fleet!
The qualifying matches for the 2017 Volvo Car Open began April 1, in what can only be described as near perfect weather. The weekend schedule was heavy on family fun with a kids tennis clinic, autograph sessions, and the chance to see some exhibition tennis from some men’s tennis stars. In fact, the only tennis played on the stadium court Saturday included pros John McEnroe, Andy Roddick, Mark Phillappoussis and James Blake. Also happening was the official pairings for the 2017 Volvo Car Open took final shape.

To view the feature article in the newspaper click on Colletonian.

To view past blog entries about the Volvo Car Open click on 2017201620152014- 2013 - 2012 - 2011 - 2010 - 2009 

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