This is from the World Oceans Day website:
World Oceans Day is a great opportunity to celebrate the ocean, but what about the other 364 days of the year?
Starting this year we are launching a two-year theme for WOD 2011 and WOD 2012. The aim is to challenge participants to view ocean protection as a way of life, with a special emphasis around World Oceans Day each year.
This focus on youth is based on market research by The Ocean Project and others which clearly shows that youth are the most promising members of the public to reach out to if you want to effect lasting change.
Young people are the most knowledgeable and motivated segment of the population when it comes to the environment and its protection. Youth generally have the free time, familiarity with current issues, and the motivation to go out of their way to take environmental actions. Furthermore, the research shows that parents are increasingly looking to their tween and teenage (i.e. ages 12-17) children for information and advice on these issues.
We hope that conservationists make an effort to reach out to and collaborate with young people, helping inspire them to care for our world's ocean, now and throughout their lives. This two-year theme should give you time to reach out to this promising group of people.
To view past blogs about World Oceans Day click here.